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About Me

Marty Halfon is a longtime Beverly Hills resident with decades of experience in residential, commercial, and investment real estate across Beverly Hills and the Westside. His approach is shaped by deep local knowledge, hands-on ownership experience, and a disciplined understanding of value.

Early in his career, Marty worked closely with experienced property owners and investors, gaining firsthand insight into how real estate decisions are made - and how costly mistakes happen. Over time, he began investing for his own account, buying, renovating, repositioning, and selling homes and multifamily properties. That experience moved him from representing transactions to living with the consequences of decisions, which informs how he advises clients today.

Marty is known for clear judgment, thoughtful pricing strategy, and strong negotiation skills. He focuses on helping clients differentiate between opportunity and risk, whether they are buying, selling, or evaluating an investment property. His guidance is grounded in fundamentals - not hype - and tailored to the realities of each property and market cycle.

Outside of real estate, Marty has remained active in the Beverly Hills community for decades, including running for City Council in 1992 and supporting local nonprofit organizations. He also founded Lone Star Studios, converting an industrial property in the San Fernando Valley into a working soundstage used for major film and television productions.

Marty Halfon is based at Rodeo Realty in the heart of Beverly Hills at 202 N. Canon Drive, Beverly Hills, CA 90210 .

Economic Update | Week Ending January 31, 2026

Fed leaves rates unchanged – Trump nominated a new Fed Chairman – The Federal Reserve ended its January Open Market Committee Meeting (FOMC) on Wednesday and elected to leave interest rates unchanged. While many investors were not surprised due to comments from Fed Chairman Powell and other Fed members, it was a reversal in direction from a ¼% rate drop at its previous three meetings. Powell stated after the meeting that inflation remained elevated but that they felt that it was tariff-related, not demand-driven, an indication that he was not feeling that the economy was heating up. He also said that they felt the labor market was stabilizing. It had suffered its worst year in job gains and the highest unemployment rate since COVID. On Friday, President Trump nominated Kevin Warsh to succeed Jerome Powell as the next Fed Chairman. Powell’s term ends in May.

The Dow Jones Industrial Average closed the week at 48,892.47, down 0.4% from 49,098.71 last week. It is already up 1.7% from 48,063.29 on December 31, 2025. The S&P 500 closed the week at 6,939.03, up 0.3% from 6,915.71 last week. The S&P is up 1.4% from 6,845.50 on December 31, 2025. The Nasdaq closed the week at 23,461.82, down 0.2% from 23,501.24 last week. It is up 0.9% from 23,241.99 on December 31, 2024.

The 10-year treasury bond closed the week yielding 4.26%, up slightly from 4.24% last week. The 30-year treasury bond yield ended the week at 4.87%, up from 4.82% last week. We watch bond yields because mortgage rates follow bond yields.

Mortgage rates – Every Thursday, Freddie Mac publishes interest rates based on a survey of mortgage lenders throughout the week. The Freddie Mac Primary Mortgage Survey reported that mortgage rates for the most popular loan products as of January 29, 2026, were as follows: The 30-year fixed mortgage rate was 6.1%, almost unchanged from 6.09% last week. The 15-year fixed was 5.49%, up from 5.38% last week.