Marty Halfon, a long-time resident of Beverly Hills who truly understands the history of the community as well as its growth, is a top-tier real estate expert with exceptional reach. He established Halfon Properties at Rodeo Realty Beverly Hills with a distinctive goal: to guide clients beyond just buying the right home but to also use the team's preeminent expertise making sure it's the right investment. Marty works with both buyers and sellers specializing in residential and commercial real estate as well as investment properties in the greater Los Angeles area.
As an authority at the forefront of transactional real estate, Marty's knowledge of the intricacies of the real estate "game benefits his clients at the highest level. He's a skilled negotiator. Years of experience working with a myriad of properties -- and all types and sizes -- have taught him how to differentiate between a good investment and a money pit. Because he spent substantial time early in his career upgrading and fixing whatever problem existed on a particular property and has bought, sold and renovated homes and apartment buildings from Beverly Hills to personally for 25 years, he offers clients ultimate access to a full service team of home renovation experts. Halfon's connections are boundless.
Marty's overriding real estate philosophy is simple: he represents each client exactly the same way he would want somebody to represent him. His impressive experience and traction not only in luxury real estate but also in investment properties and sales and leasing, allow Halfon and his ace team of two buyers agents, a seller agent, in-house social media/marketing/web design and transaction coordinator, the capacity for each client to have thorough, personalized service with attention to detail. The result: the best possible return on investment from an elite team that always delivers.
Outside of real estate, Marty is very active in the Beverly Hills community. He owned and operated Hollywood Hot Dog Company for many years, ran for Beverly Hills City Council, and is active with a number of local non-profit organizations.
Halfon Properties is located in the heart of the Golden Triangle on Canon Drive at Rodeo Realty in Beverly Hills.